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Practical guides on Google Ads wasted spend, search terms and negative keywords. 31 posts, newest first.

  1. Can a negative keyword list get too long?

    Every week another junk search spends money, so you add it, and the list keeps growing. Length itself does not hurt, but Google has hard limits and one-off negatives are the slow way to block waste. Here are the limits and how to shrink a list without losing what it blocks.

  2. Google Ads charged the same click twice? Check this first

    You see one visit in your analytics but the click cost shows up again 2 hours later. Before you assume a double charge, know that Google Ads numbers arrive late and get corrected later, and that invalid clicks are filtered or credited back. Here is how to check what you really paid.

  3. Did a max CPC cap on Target CPA hurt your campaign?

    Random expensive clicks push many advertisers to move a Target CPA campaign into a portfolio strategy just to set a max CPC cap. Then the campaign stops spending. Here is what Google says about bid limits, what to look at, and how to test the cap instead of guessing.

  4. Tracking Google Ads phone leads in the EU with cookie consent

    With a proper cookie banner, many visitors who click your ad never show up in your reports, and phone leads get lost with them. Calls from the ad itself and calls from the website are 2 different problems. Here is what Google offers for each, and what to do in a country without Google forwarding numbers.

  5. PMax products limited for "Personalized advertising: health"?

    Products that ran fine for months suddenly drop to almost zero impressions, and Google flags them for personalized advertising on health or personal hardships. The ads are not banned. What changes is which audiences Google is allowed to use for them. Here is what the policy blocks and where your account may still use those audiences.

  6. Negative keywords not working? They don't match close variants

    You added "repair" as a negative and still get repair calls. Negative keywords do not stretch the way normal keywords do: no plurals, no synonyms, and the match type decides how strict they are. Here is how they really match.

  7. How to give an AI tool read-only access to Google Ads

    Before you connect ChatGPT, Claude or any AI tool to Google Ads, decide what it may change. The five Google Ads access levels, and how to make "read-only" a promise Google enforces, not the software.

  8. Did my negative keywords work? A fair before-and-after check

    Adding negative keywords should lower cost per conversion. How to check it honestly: same number of days on each side, the right three numbers, and the traps that make a change look better or worse than it was.

  9. A Google Ads report your client will actually read

    Most monthly Google Ads reports are tables the client skims. How to write one that leads with money, uses plain words, and ends with the decisions you need from them.

  10. Broad match: how to see which searches it really bought

    Broad match lets Google show your ad for searches related to your keyword, not just containing it. How to see what it actually matched, what "related" turned out to mean, and when to tighten it.