Opteo alternatives (2026): auditing Google Ads from your AI assistant
Opteo is a separate web app: it finds improvements and applies them to your Google Ads, from $129 a month for 10 accounts and up to $25,000 of monthly spend. If you would rather ask your AI assistant about your accounts, the options are Google's free open-source MCP server, a hosted read-only server like Ads MCP, or a server that can also make changes.
What Opteo does
Opteo connects to your Google Ads accounts and suggests improvements that you apply from its own interface. Changes made through Opteo appear in the Google Ads change history under the email of your manager account (opteo.com/pricing). Its pricing page does not mention AI assistants or MCP.
Opteo pricing and limits, October 2026
| Plan | Monthly | Accounts | Monthly spend cap |
|---|---|---|---|
| Basic | $129 | 10 | $25,000 |
| Professional | $249 | 25 | $100,000 |
| Agency | $499 | 75 | $250,000 |
| Enterprise | custom | custom | custom |
The price grows with your spend: an agency managing $120,000 a month across 20 accounts needs the Agency plan.
Why audit from an AI assistant
An optimization app gives you its own list of suggestions. An assistant answers the question you actually have: "which search terms spent money on things we don't sell?", "what changed since last week?", "write this up for the client". And it works in the tool you already have open, across every account you can sign in to.
The AI-assistant options
| Option | Cost | Setup | Can it change the account? |
|---|---|---|---|
| Google's open-source MCP server | free | Cloud project, API, credentials, often a developer token | no |
| Ads MCP (hosted) | free plan, then paid, not tied to spend | paste an address, sign in with Google | no: it gives you Google Ads Editor files to review and import |
| Hosted servers that write (NotFair, PaidSync, Adspirer) | free plan, then paid | paste an address, sign in | yes, usually after a preview |
How to choose
- You want a dashboard of suggestions and one-click fixes: Opteo.
- You want to ask your assistant and keep every change in your hands: a read-only option.
- Not sure: start with the free search terms check. It costs nothing and shows whether search terms are where your money leaks.
Ads MCP is a read-only Google Ads connector for ChatGPT, Claude and other AI assistants. It finds the searches that spend without converting and hands you a file to import. Free: 15 tool calls a month.
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